Thursday, April 16, 2009 

How to Attract and Win Overseas Buyers

Attracting and winning a buyer is the main goal of each company whether doing marketing for domestic market and/or International. Buyer can only be attracted and won if you are can satisfy his business and psychological needs. Following 10 ideas has been designed to help you attracting and winning overseas buyers.

1..Focus on first impression

First impression is the last impression. You can make your 1st impression effectively with the help of marketing communication tools like company Profile, Sales letter, Product Catalogue, Brochures, Website etc. Design and prepare your marketing communication tools informative and appealing that can impress and influence buyer's decision to start communication with you

2..Create visibility

Create maximum online and offline visibility using informative and appealing communication tools so that whenever require, buyer can easily find you. You can create online visibility by posting company profile, product information and trade leads with images Dark Shadows fans maximum B2B portals, directories and search engines. Be sure that your company can be ranked in top of the search results with your products/services related keywords. Use SEO techniques for getting top rankings of your website in various search engines. Also Linden in trade fairs, exhibitions, catalogue shows that will give your company offline visibility and live contacts with prospective buyers

3..Be Trust Worthy

Doing business with overseas buyers always ask for trust. While doing business with overseas supplier, buyer checks for supplier reliability through various sources and personal insights. Though trust can be built by experience only but initial trust can be build by using various resources like using paid features of well known B2B portals like Trust pass of Alibaba, credit rating agencies, accreditation standards, membership of associations etc. You can be trustworthy and reliable among the buyers by genuine offerings and sticking to your commitments.

4..Effective communication

Communication plays a major role in attracting and winning the buyers. Whether you are approaching buyer first time and/or for further communication on buyer's inquiry, your communication should be enough effective and professional. Below are the few simple tips for effective and professional communication with overseas buyers.

Be fluent in writing and speaking English language as it is widely used business language in International trade. However to write and speak English as per buyer's understanding level is recommended. Knowledge of buyer's country's language will give you additional advantage.
Do not use business jargons instead use simple easy to understand English words
Always use proper subject tagline, salutation, and mention your complete contact information in all communication messages.
Give only subjective reply by understanding buyer's requirements
Respond buyer's inquiries, queries in time without much delay
Mention dates of past communications if any for quick recall and references
Do not spam

5..Understand needs of buyer

Understanding buyer's needs and satisfy it is a key to win the buyer. Once you receive inquiry from buyer, read it carefully and understand his needs in regards of qty, quality, specifications, business terms and others if any. Make offer and give feedback accordingly. Do not stick to your terms of qty, quality, price and other business terms. Make a smart negotiation with buyer to convince him for your terms if not possible for you to accept his terms.

6..Make an irresistible offer

Always try to offer better than your competitor in case of offerings, it can be best product with best quality, competitive prices, suitable business terms, attractive packaging, promotional materials or affordable free gifts or in form of after sales services. Develop right export marketing strategies after understanding target market's needs and situation. This will help you to make an irresistible offer that gives competitive advantage to buyers. Also create value for money for the buyers by highlighting unique selling proposition of your product/service.

7..Punctuality

Always be punctuate in replying when ever you receive any inquiry from the buyer. Your quick and timely response will create positive and professional image of yours in buyers mind which will make him more interested to communicate further with you. Also stick to your committed deliverables, timelines and promises.

8..Live contact

Be in live contact with buyers through chat and phone. It will make communication faster and cost effective for both buyer and seller to understand each other and take decision faster. Consider buyer's country time zone while calling him. Take care of buyer's convenience for chat and/or phone conversation.

9..Business Etiquette

In virtual business environment where you have not met the buyers personally it is very important to create your professional image by following virtual business etiquettes while communicating online by email/chat or by phone and meeting personally. Follow business etiquettes of buyer's country that will really help you to win buyer.

10..Be Friendly

Be friendly with your buyer. You can win your buyer and can build long term business relations with him if can build friendly relation with him. Always address by Thor name with proper salutation while communicating, this will give personalized feelings. Keep in mind your buyer's country culture and wish them on their special occasions like main festivals, new years etc. Give buyer a friendly treatment when he visits you and try to make meeting memorable. Use friendly language while communication with buyer's on chat or phone.

By following above mentioned simple things you can easily attract and win the buyer and can enjoy long term business relations.

Azaz Motiwala is a href="ikonmarket.com">marketing consultant and CMD of IKON Marketing Consultants India, a leading marketing consultancy company assisting corporate companies and SMEs with expert advices and solutions on various areas of marketing. href="ikonmarket.com">ikonmarket.com

 

Cheap Homeschooling - Is is Worth the Cost?

Most families Gross Out Gang choose to keep one parent home to homeschool feel the squeeze financially. As costs spiral, more families are looking for cheap homeschooling.

But the questions to ask yourself are:

  • Is cost cutting on your child's education really worth it?
  • Will skimping on expensive resources mean your child will get an inferior education?
  • Can free internet homeschooling resources really provide as good an education as professionally packaged ones?
  • Doesn't quality cost more?

It is important to remember that expensive equipment and curriculums do not guarantee a successful homeschooling experience. If a curriculum does not suit your family, your children will become bored and uncooperative. Remember how your children often preferred to play with the cardboard box, rather that the toy inside? The same thing often happens with expensive homeschooling equipment.

So what would guarantee successful homeschooling? Well, children need three things in order to develop a passion for learning.

  • A suitable environment in which to learn. This means a safe, comfortable place with some space to play, but also a good mental environment. An environment in which you, the adult, sets a good learning example, is the best way to tune children into learning. Show an air buy wow gold curiosity and let your children see you learning new things, or taking pleasure in a good book.
  • Children need passion in order to for them to learn well - for with this comes the courage to try new things (even if that means failing at first). Praising your children will help them develop a feeling of self-worth. Help them find what they are interested in and to develop a feeling of curiosity in the things around them.
  • Finally, a constant supply of ideas, projects and conversations will expand their minds and introduce them to new (and interesting) learning experiences.

The key to successful homeschooling is to pay attention to your child's surroundings and experiences - and help them to build on them in a positive way.

So can the above be delivered by cheap homeschooling?

Absolutely. Pay attention to your child and be imaginative in how you use available resources. Providing only what they need, when they need it (instead of trying to anticipate what they might need) will help your homeschooling be more affordable. When you are sure a resource is necessary, then shop around and get the best price.

Remember, just because something is free or cheap it doesn't necessarily mean it will give inferior results. 2001 A Space Odyssey your child's educational requirements with free internet resources, is a much better option than using an expensive curriculum that doesn't interest them at all.
Finding the RIGHT ideas and resources is what makes the difference.

Julie Gilbert loves thinking up homeschooling ideas and testing them on her two homeschooled children

Find out how to slash your costs and achieve href="homeschooling-ideas.com/cheap-homeschooling.html">cheap homeschooling, or sign up for her monthly newsletter of free homeschooling ideas at href="homeschooling-ideas.com/homeschool-newsletter.html">homeschooling-ideas.com/homeschool-newsletter.html

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